Our Story

With over twenty years of fundraising and nonprofit management experience, Heather D. Hu founded HDH Advancement Group, LLC in 2020. The firm was created to help nonprofits operate more effectively and efficiently in order to increase capacity for impact. We do this through training, advising, connecting, and mentoring.

Heather’s personal passion for building up and bringing together people from diverse backgrounds further guided the firm’s mission: to advance positive, social impact by empowering nonprofits, industry professionals, and those that they serve.

In her work with organizations ranging from small community nonprofits to large universities and health systems, Heather’s work throughout the country gave her a broad perspective on the nonprofit industry. She identified common challenges that nonprofits face – things such as:

  • operating under-resourced

  • working tirelessly for the mission without time to determine how to work more strategically

  • balancing focus on programs and services with the need to effectively fundraise and manage the organization

  • maximizing board service

  • bridging the gap between donors, staff, the board, and those they serve

HDH Advancement Group exists to help address these and other challenges that nonprofits face. Our team recognizes the significant role of nonprofits in society. We provide an approachable style with tangible results, and we are here to – elevate nonprofit impact together!

Our Mission

Our mission is to advance positive, social impact by empowering nonprofits, industry professionals, and those that they serve.

Meet the Team

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Heather D. Hu

Principal and Founder, Heather D. Hu, is a nonprofit fundraising and management professional with over twenty years of experience. This includes experience with healthcare, education, faith-based, and social service organizations. Heather has worked at Duke University, Baylor College of Medicine, St. Mary’s Medical Center in San Francisco, the PA Heritage Foundation, and Habitat for Humanity of Wake County. She also served as a consultant for seven years with DeLauro and Associates, a nationwide, healthcare development firm based in San Diego, CA. Heather’s work as a consultant, an on-the-ground major gifts fundraiser, and a nonprofit executive has provided a breadth of experience in the industry. Additionally, having lived overseas and around the country, her passion for working with people of diverse backgrounds and her personal calling to serve those marginalized by society fosters an approachable style with tangible results. Heather holds a Master’s in Cross-Cultural Relations from Duke University and Bachelor’s in International Relations and Vocal Performance from Cornell College.

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Terri Hegeman

Terri Hegeman is a dynamic, creative, tenacious advancement professional with more than 25 years of higher education and non-profit fundraising experience. As a respected and recognized development professional, she has a keen understanding of all facets of quality fundraising through her work at Triangle United Way, the Office of Advancement at The University of North Carolina at Chapel Hill, and as Director of Development for Durham Habitat for Humanity. The majority of her development career has been in major gift work closing six, seven, and eight-figure gifts while significantly increasing donor engagement. She is well-versed in deferred giving vehicles, skillful at all stages of the solicitation cycle, and proficient at fostering partnerships with a range of constituents. She has experience building development programs from the bottom up and is adept at integrating strong interpersonal communication skills with strategic relationship-building acumen and marketing/messaging savvy to accomplish mission-critical outcomes. Terri graduated summa cum laude from the University of New Hampshire with a Bachelor of Science in Family Relations.


Marcus McClellan

Marcus McClellan is a strategic thinker with over 10 years working with nonprofits to maximize their efficiency and effectiveness for growth. Marcus’ skills include program management, volunteer management, leadership development, strategic planning, stakeholder management, operations and logistics, and data analysis. He enjoys helping organizations make data-driven decisions to maximize their impact. Marcis earned his Bachelor of Arts in Religion with a concentration in Biblical Studies and his Masters of Divinity with Biblical Languages from Campbell University.


Susie Ligman

Susie Ligman is a freelance graphic designer and fine artist. She started her design career in Silicon Valley working with Vudu and Brand2Fly. Susie provides a variety of design work including brand identity, marketing, and motion graphics, and she loves helping clients tell their story and bring their ideas to life through visual design. Her passion for fine art and life-long learning has led her to begin painting, and Susie makes a wonderful addition to our team, continually creating and making the world a more beautiful place!

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Shelly Mehra

Shelly Mehra serves diversely rich clients as the founder and President of Kiranaakar, a Technology management and Marketing firm serving nonprofits and small businesses. Shelly relishes a growth-oriented mindset with a passion to serve the underserved. Shelly’s personal life story drives her respect and dreams to serve marginalized women/children. The fundamental reason for her re-entry in the non-profit world is to expand global economic and social sufficiency for minorities. Shelly thrives with more than a decade-long leadership experience in the Technology sector. Her roles ranged from pre-sales in startups to running global programs in multi-national corporations. This includes her experience with education, Finance, Insurance, and social service organizations. Shelly not only credibly supported double-digit growth for big firms like GE, AIG; she also became the shining star of startups like Corcentric and Ipreo. Her “can do” attitude and brand advocacy skills help organizations to achieve record-growth quarters and exceed outreach quotas. Shelly holds a masters degree in Computer Science and a bachelor’s degree in Architecture.